We help SaaS companies grow predictably with Google Ads

Google Ads, without the hassle

Full transparency

Data driven

Senior-led approach

Cases

Real accounts, real numbers. A selection of the results we achieved with the Hansakure method.

Petbase

232% revenue growth and 175% margin growth after ad spend

Background

PetBase is the most secure pet database in the Netherlands. Owners of microchipped pets can easily register their animal, so lost pets find their way home faster, without hidden costs.

For years, the focus was entirely on technology. Marketing lagged behind. In 2024, Denis and Jorn decided this had to change. To truly help pets and their owners, they needed to become more visible. Jorn set up the first campaigns himself and saw potential, but knew there was much more possible.

Approach

Application of the Hansakure method.
Conversion tracking set up accurately.
Started with a profitable search campaign, then scaled up.
Expansion with Performance Max for additional reach.
In November, a new homepage was developed that better matched the target audience and campaigns.

Results

+232% revenue growth
+175% margin after ad spend
Every month outperformed the previous one, even outside the traditional high season.

Hippe Beebjes

210% more profit from Google Ads during the peak season

Background

Hippe Beebjes has been selling trendy children’s clothing for years. Owner Wilbart managed the campaigns himself, but noticed there was more potential to unlock. Just before the peak season, he brought in Valoryte to take the account to the next level.

Approach

The product feed was fully optimized.
Brand terms were excluded from the Performance Max campaign.
Focus shifted from brand traffic to profitable Shopping clicks.

Results

+210% revenue growth compared to the previous year, right in the peak season.

“Glad that Hans handles everything with such dedication and does not accept loose ends.”

Wilbart

Ruby Escape Rooms

From 0 to 130 bookings in 3 months

Background

Mike has been building high quality escape rooms for years. With Escaperoom Alkmaar (6 rooms) and the recently opened Escaperoom Drachten (3 rooms), the foundation was strong, but there was still room for more bookings. For Alkmaar, only a standard Smart campaign was running, and Mike knew there was more to gain.

Approach

First the basics: measurement and tracking were set up properly for both locations.
New campaigns were created and launched.
Month 1: data collection.
Month 2: optimization and refined targeting.
Month 3: scaling and harvesting results.

Results

Drachten — start: 24 bookings in the first month, already above expectations.
Drachten — after optimizations: 63 bookings per month with the same budget, well below the target CPA.
Alkmaar — started later due to technical issues, then scaled quickly with the learnings from Drachten: from 0 to 130 bookings per month.

Verenigde Bewindvoerders

Fourfold increase in leads

Background

Stefan helps connect administrators (bewindvoerders) with their clients. Initially, he set up Google Ads campaigns himself, but without the desired results. Because each region and each administrator has its own dynamics, there was significant potential to approach this in a smarter way.

Approach

Two structures were tested: each administrator with its own campaign, and all campaigns grouped together.
A choice was made for the variant in which Google’s algorithm could learn and optimize most effectively.
Campaigns were continuously monitored and further developed.

Results

4x as many leads within one year using the same budget.
150% lower cost per lead compared to the original approach.

“Hans truly proved his value for us. He listens critically to the stated goals, asks the right questions, and ultimately delivers advice based on his own experience. That is real added value.”

Stefan

Prima Diervoeding

120% growth in 3 months

Background

Prima Diervoeding is a young brand focused on high quality pet food. In the early years, they worked with several marketing agencies, but the results fell short of expectations.

Approach

Analysis of previous agency strategies and results.
Complete restructuring of campaigns and the shopping feed.
Conversion tracking set up correctly to make data truly insightful.
Campaigns scaled step by step once the foundation was in place.

Results

+120% revenue growth in 3 months.
Higher ROAS and better insight into consumer behavior, from click to purchase.
Stronger results and a solid foundation for sustainable growth.

Sportiek Reizen

27% more profit from Google Ads

Background

Sportiek Reizen is a tour operator specialized in winter sports package trips to France. Due to Covid, the Google Ads campaigns had been running at a lower level for several years. Anne managed the campaigns herself for a long time, but because of growth ambitions and lack of time, Anne and Maikel decided to outsource the management.

Approach

Fast execution, as the booking season had already started.
Modernization of the account and improved visibility across all destinations.
Due to technical limitations, a manual setup was chosen within a Hagakure style structure.

Results

+35% growth in booking value compared to previous seasons.
More reach and website traffic.
+27% profit growth from Google Ads, despite a higher budget.

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