Petbase

232% revenue growth and 175% margin growth after ad spend

Background

PetBase is the most secure pet database in the Netherlands. Owners of microchipped pets can easily register their animal, so lost pets find their way home faster, without hidden costs.

For years, the focus was entirely on technology. Marketing lagged behind. In 2024, Denis and Jorn decided this had to change. To truly help pets and their owners, they needed to become more visible. Jorn set up the first campaigns himself and saw potential, but knew there was much more possible.

Approach

Application of the Hansakure method.
Conversion tracking set up accurately.
Started with a profitable search campaign, then scaled up.
Expansion with Performance Max for additional reach.
In November, a new homepage was developed that better matched the target audience and campaigns.

Results

+232% revenue growth
+175% margin after ad spend
Every month outperformed the previous one, even outside the traditional high season.

Micazu

20% higher ROAS with 87% fewer campaigns

Background

Micazu is a holiday home platform with inventory spread across multiple countries, regions and cities.

When we started on April 1, 2025, the Google Ads account was running no fewer than 45 campaigns. Countries, regions and cities were often managed separately.

That led to a lot of fragmentation. Budget, conversion data and learning signals were divided across a large number of campaigns, while some of them were ultimately trying to reach the same potential holidaymaker.

So the first step was not to build more campaigns, but to radically simplify.

Approach

We applied the Hansakure method and reduced the account from 45 to about 6 campaigns.
We concentrated budget on the most important holiday countries where Micazu has the most inventory.
We merged countries, regions and cities much more within the same campaigns.
We brought fragmented data and budgets together.
The account structure became clearer and more scalable.
We advised implementing Metrion for cleaner conversion tracking.
We started steering on the margin of a booking, rather than the full booking value.

Results

87% fewer campaigns
Over 20% higher average ROAS
Cleaner and more reliable conversion data
Steering on actual margin instead of booking value
A much simpler account to manage and optimize
Moreover, the higher efficiency is not due to one exceptionally good month. Since the restructuring, ROAS has been structurally higher than before.

Dutch Thrift

32% higher ROAS with 18% lower ad spend in 3 months

Background

Dutch Thrift sells second-hand cameras. That makes advertising a little different from a traditional webshop. Stock is limited and every product is essentially unique. Growing faster by simply increasing the ad budget was therefore not the goal. When we started on March 1, 2026, we agreed on something else: the partnership had to pay for itself within three months. Not by spending more, but by wasting less budget and getting more out of every advertising euro.

Approach

The focus shifted from maximum reach to maximum efficiency.
We critically examined where the ad budget actually delivered returns and continuously steered campaigns toward profitable sales.
Budget that contributed insufficiently was scaled back, while room was kept for campaigns and products that did perform.
The starting point was simple: don't spend more because you can, only where it delivers something.

Results

18% lower ad spend
32% higher ROAS
20% lower cost per purchase
More purchases despite the lower ad spend
One month later, ROAS was even 54% higher than before the start, while ad spend remained well below the original level.

Hippe Beebjes

210% more profit from Google Ads during the peak season

Background

Hippe Beebjes has been selling trendy children’s clothing for years. Owner Wilbart managed the campaigns himself, but noticed there was more potential to unlock. Just before the peak season, he brought in Valoryte to take the account to the next level.

Approach

The product feed was fully optimized.
Brand terms were excluded from the Performance Max campaign.
Focus shifted from brand traffic to profitable Shopping clicks.

Results

+210% revenue growth compared to the previous year, right in the peak season.

“Glad that Hans handles everything with such dedication and does not accept loose ends.”

Wilbart

Ruby Escape Rooms

From 0 to 130 bookings in 3 months

Background

Mike has been building high quality escape rooms for years. With Escaperoom Alkmaar (6 rooms) and the recently opened Escaperoom Drachten (3 rooms), the foundation was strong, but there was still room for more bookings. For Alkmaar, only a standard Smart campaign was running, and Mike knew there was more to gain.

Approach

First the basics: measurement and tracking were set up properly for both locations.
New campaigns were created and launched.
Month 1: data collection.
Month 2: optimization and refined targeting.
Month 3: scaling and harvesting results.

Results

Drachten — start: 24 bookings in the first month, already above expectations.
Drachten — after optimizations: 63 bookings per month with the same budget, well below the target CPA.
Alkmaar — started later due to technical issues, then scaled quickly with the learnings from Drachten: from 0 to 130 bookings per month.

Verenigde Bewindvoerders

Fourfold increase in leads

Background

Stefan helps connect administrators (bewindvoerders) with their clients. Initially, he set up Google Ads campaigns himself, but without the desired results. Because each region and each administrator has its own dynamics, there was significant potential to approach this in a smarter way.

Approach

Two structures were tested: each administrator with its own campaign, and all campaigns grouped together.
A choice was made for the variant in which Google’s algorithm could learn and optimize most effectively.
Campaigns were continuously monitored and further developed.

Results

4x as many leads within one year using the same budget.
150% lower cost per lead compared to the original approach.

“Hans truly proved his value for us. He listens critically to the stated goals, asks the right questions, and ultimately delivers advice based on his own experience. That is real added value.”

Stefan

Prima Diervoeding

120% growth in 3 months

Background

Prima Diervoeding is a young brand focused on high quality pet food. In the early years, they worked with several marketing agencies, but the results fell short of expectations.

Approach

Analysis of previous agency strategies and results.
Complete restructuring of campaigns and the shopping feed.
Conversion tracking set up correctly to make data truly insightful.
Campaigns scaled step by step once the foundation was in place.

Results

+120% revenue growth in 3 months.
Higher ROAS and better insight into consumer behavior, from click to purchase.
Stronger results and a solid foundation for sustainable growth.

Sportiek Reizen

27% more profit from Google Ads

Background

Sportiek Reizen is a tour operator specialized in winter sports package trips to France. Due to Covid, the Google Ads campaigns had been running at a lower level for several years. Anne managed the campaigns herself for a long time, but because of growth ambitions and lack of time, Anne and Maikel decided to outsource the management.

Approach

Fast execution, as the booking season had already started.
Modernization of the account and improved visibility across all destinations.
Due to technical limitations, a manual setup was chosen within a Hagakure style structure.

Results

+35% growth in booking value compared to previous seasons.
More reach and website traffic.
+27% profit growth from Google Ads, despite a higher budget.